Hello, I'm Anahi Uriarte!
Pronounced ANA - E!
I’m a Digital Marketer based in San Diego, CA.
Passionate for marketing, branding, UX/UI design, and data analysis. I enjoy creating holistic marketing strategies that help businesses increase their brand awareness and lead generation. I am an experienced marketing professional with over 9+ years of hands-on experience in Multifamily, Fintech, Retail and Hospitality industries.
My skills cover planning, design, execution, data analysis, and basic knowledge of software development. I have proven track record of success in developing marketing strategies, using a variety of channels, paid ads, social media, push notifications, website/apps project development, small events and video/photo shoots organization.
Throughout my career, I have developed diverse marketing projects, and being a liaison between multi-functional teams. I am proud to have held many hats that gave me unique abilities to understand both sides, client and sales perspectives. My goal is to exceed stakeholders’ expectations to assure the best user experience with any product or service provided.
"Share Knowledge"
EXPERIENCE
RealPage, San Diego, CA | Nov 2020 - Present
Digital Marketing Specialist
- Plan, created, managed and optimized 100+ accounts with a monthly budget of $220K+ in Digital Advertising Spend (Search, Display, Social Media), exceeding company benchmarks.
- Developed personalized strategies to provide qualified leads; reviewed results with clients to understand monthly peformance.
- Collaborated with multi-functional teams to launch new portfolios and improve existing ones.
- Managed different tools to analyze data (Google Analytics, Google Tag Manager, corporate analytics, AI tools).
- Monitored and analyzed campaign performance to ensure maximum ROI and effectiveness.
Vervent, San Diego, CA | June 2019 - July 2020
Marketing Manager
- Ensure all assets meet brand guidelines and quality standards to align corporate strategy.
- Project management of the re-branded corporate website; liaison between internal team and vendors.
- Generated qualified leads through Google Ads Search campaigns; and responsible of Google Analytics set up and analysis to translate data into recommendations. Managed WordPress edits for internal websites.
- Plan, developed and executed social media recruitment strategies to provide potential candidates.
- Coordinate with vendors content generation translations for LatAm expansion.
ConCredito, San Diego,CA | Aug 2017 - June 2019
Senior Digital Product Analyst
Mobile projects generation and execution, product optimization to increase the mobile app usability.
- Definition and analysis of KPIs to identify digital product optimization, and coordination with multi-functional teams for product generation.
- Content generation for training campaigns to increase digital knowledge. Created and implemented a push notifications strategy, optimizing the Open Rate by 24%.
El Cid Resorts, Sinaloa, MX | July 2014 - July 2017
Marketing Manager
Led the overall Marketing Projects for the Vacations Club Division and facilitated results across all levels of the organization. Executed the transition from traditional Marketing to Digital transformation. USA, CAN, and LatAm execution strategies.
- Conceptualized and executed a new Digital Marketing strategy, increased B2C qualified leads by 60% and engagement by 40%.
- Project Manager of website development, including wire-frames proposals; coordination of SEO strategy and SEM campaigns.
Coppel, Sinaloa, MX | Sep 2012 - Feb 2014
Digital Marketing Campaigns Coordinator
Project Manager of brand and eCommerce campaigns to ensure digital execution. Liaison between
Traditional Marketing and Digital Marketing teams, and vendors.
- Planning, generation and execution of 2 monthly B2C national campaigns including all digital channels.
- Assure all assets were on-time for digital campaigns launch date, coordinating a team of 20-25 members and agency relationship.
Coppel, Sinaloa, MX | June 2010 - Sep 2012
Digital Graphic Designer
- Produced Digital Marketing material for social media channels, websites, and POS.
- Leader of monthly sales magazine execution.
University of Guadalajara | Aug 2008 - May 2009
Radio UDG - Production Assistant - Internship
- Production assistant during the morning news show
- National and international news collection, script generation
- Interviews generation to show them during the live program, recording and editing voice.
University of Guadalajara | 2006
TV CUC - Production Assistant - Internship
- Production assistant - sports show
- Video editorInterviews generation to show them during the live program, recording and editing voice.
CERTIFICATIONS
Google Ads Search
Google Ads Display Certification
Google Analytics Individual
Expires on: Feb, 2025 | ID:194808958
Google Analytics Individual
Google Ads Display Certification
Google Analytics Individual
Expires on: Apr, 2025 | ID:223442091
Google Ads Display Certification
Google Ads Display Certification
Google Ads Display Certification
Expires on: Aug, 2025 | ID:111799948
HubSpot Inbound Marketing
Digital Marketing - HubSpot
Google Ads Display Certification
Expires on: Nov 20, 2022 | ID:2f0cca18f16c41108ec66b7e501d2355
Digital Marketing - HubSpot
Digital Marketing - HubSpot
Digital Marketing - HubSpot
Expires: Dec, 2025
ID:c41da05000cc74e6cb14b7da4c4dbeff7
Microsoft - Bing Ads
Digital Marketing - HubSpot
Digital Marketing - HubSpot
Expires on: 11/11/21
EDUCATION
TecMilenio University | Master of Business Administration
University of Guadalajara | Multimedia Communications Engineer
University of Guadalajara | Multimedia Communications Engineer
Specialty in Quality and Productivity | 2011 - 2013
University of Guadalajara | Multimedia Communications Engineer
University of Guadalajara | Multimedia Communications Engineer
University of Guadalajara | Multimedia Communications Engineer
Graduated with Honors | 2005 - 2009
SOFT SKILLS
Adaptability
Problem-Solving
Problem-Solving
I am good working by myself but also enjoy working with a team.
Problem-Solving
Problem-Solving
Problem-Solving
I handle well my projects under pressure with successful results.
Time-Management
Problem-Solving
Time-Management
I exceed SLAs prioritizing client’s needs.
HARD SKILLS
Digital Marketing
Adobe Creative Suite
Adobe Creative Suite
Google Ads Search | Google Ads Display | Google Analytics | Bing Ads | Google Tag Manager | Social Media (LinkedIn, Meta, Instagram)
Adobe Creative Suite
Adobe Creative Suite
Adobe Creative Suite
Photoshop | Illustrator | InDesign - Advanced
Premiere - Beginner
Project Management
Adobe Creative Suite
Software Development
Asana | Jira | Basecamp | Salesforce | Confluence
Software Development
Software Development
Software Development
WordPress - Beginner
SEO
Software Development
Others
Best Practices
Others
Software Development
Others
MAC | PC | Microsoft Office | Google Suite
I'm Bilingual English and Spanish
Copyright © 2024 anahium.com - All rights reserved.
Powered by GoDaddy
Este sitio web utiliza cookies
Usamos cookies para analizar el tráfico del sitio web y optimizar tu experiencia en el sitio. Al aceptar nuestro uso de cookies, tus datos se agruparán con los datos de todos los demás usuarios.